In a world where authenticity reigns supreme, earned media is one of the most powerful assets a brand can have.
Since 1981, building lasting relationships with the media has been at the core of my approach. These connections have allowed me to secure high-impact earned editorial coverage and strategic product placements for my clients.
Earned media is the ultimate form of authentic recognition—a brand's reputation and value amplified through the trust and endorsement of others. It’s the spotlight that shines on your brand not because you paid for it, but because the world, through its media, influencers, and consumers, believes in it. It’s the powerful, organic buzz that builds credibility and fosters genuine connections.
Below are a few standout examples from my work as a creative consultant and brand communications director for Big Green Egg showcasing the power of authentic storytelling + building and maintaining strong media partnerships.
Since 1981, building lasting relationships with the media has been at the core of my approach. These connections have allowed me to secure high-impact earned editorial coverage and strategic product placements for my clients.
Earned media is the ultimate form of authentic recognition—a brand's reputation and value amplified through the trust and endorsement of others. It’s the spotlight that shines on your brand not because you paid for it, but because the world, through its media, influencers, and consumers, believes in it. It’s the powerful, organic buzz that builds credibility and fosters genuine connections.
Below are a few standout examples from my work as a creative consultant and brand communications director for Big Green Egg showcasing the power of authentic storytelling + building and maintaining strong media partnerships.
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Earned Media Placement:
Print and Digital: Gear Patrol, USA Today, LA Times, The Robb Report, Private Air, Wall Street Journal, Coastal Living, Bon Appétit, La Cucina Italiana, Napa Valley Life, Atlanta Magazine, Atlanta Citymag, Atlanta Homes and Lifestyles, Sarasota Magazine, Southern Farm & Garden, The New York Times, Atlanta-Journal Constitution, Sarasota Herald Tribune, The Hub, Alpharetta Patch, Cobb Life, Neighborhood Newspapers, The Boston Herald, Nations Restaurant News, Napa Valley Life, Atlanta Magazine, USA Today, Wall Street Journal, Northshore magazine, Luxury Pools & Spas, Caribbean Life, Men's Health and more.
Television: CBS Sunday Morning Show with Jane Pauley, PBS, Home & Garden Television, Good Morning America, Good Day Atlanta, The Today Show, BBQ Brawl with Bobby Flay, Magnolia Network, Food Network, Fox News and more.
Print and Digital: Gear Patrol, USA Today, LA Times, The Robb Report, Private Air, Wall Street Journal, Coastal Living, Bon Appétit, La Cucina Italiana, Napa Valley Life, Atlanta Magazine, Atlanta Citymag, Atlanta Homes and Lifestyles, Sarasota Magazine, Southern Farm & Garden, The New York Times, Atlanta-Journal Constitution, Sarasota Herald Tribune, The Hub, Alpharetta Patch, Cobb Life, Neighborhood Newspapers, The Boston Herald, Nations Restaurant News, Napa Valley Life, Atlanta Magazine, USA Today, Wall Street Journal, Northshore magazine, Luxury Pools & Spas, Caribbean Life, Men's Health and more.
Television: CBS Sunday Morning Show with Jane Pauley, PBS, Home & Garden Television, Good Morning America, Good Day Atlanta, The Today Show, BBQ Brawl with Bobby Flay, Magnolia Network, Food Network, Fox News and more.